FOR IMMEDIATE RELEASE
Marietta, GA, August 11, 2010 – Interactive Advisory Software, formerly IAS, today unveiled its new name, corporate logo, tagline and website to better reflect the evolution of its unified wealth management platform into the leading software solution for independent financial advisors and broker/dealers.
The linchpin of the company’s rebranding, the decision to use its full name rather than the acronym IAS, is intended to underscore the unprecedented interactivity the company’s seamlessly integrated suite of software tools fosters between advisor and client.
Originating with Interactive’s policy of intently listening to the needs of its clients, a series of product enhancements has been implemented since the start of 2009. The upgrades were designed to achieve even greater improvements in operating efficiency, further simplify the management of clients’ assets and boost advisors’ profitability. Today, no other wealth management software solution on the market creates as simple, strong and seamless a bridge between the user and the client.
“Ours is a robust, benefit-rich solution that makes the advisor’s life easier by doing away with the disparate software programs that never quite work right together, and by facilitating the free flow of information between advisor and client,” says Blake Patton, Interactive’s President and COO. “In today’s fiercely competitive environment, it’s no longer a luxury to have a labor- and time-saving tool such as this, it’s a necessity.”
Patton explains that the company’s new tagline—”One Solution. Infinite Potential.” — encapsulates the company’s core belief that its single solution can unleash a user’s infinite potential. “We sincerely believe that our solution will enable our clients to maximize their potential, in terms of business capability as well as attaining a lifestyle marked by greater levels of personal freedom, financial success and professional satisfaction resulting from helping clients become more financially secure,” Patton adds.
In addition, the company unveiled its new logo depicting its full name and using arrow graphics and a two-color treatment to visually convey the interaction between parties. The brighter green and gray color treatment, coupled with a more modern typeface, reinforces the bold, forward-looking vision.
Lastly, the company introduced its newly redesigned website, adding numerous features that make it more user-friendly and interactive, including news and Twitter feeds to keep users informed about goings on at the company.
About Interactive Advisory Software
Founded in 2001, Interactive Advisory Software is the industry’s leading wealth management software company, serving the needs of independent financial advisors and broker/dealers nationwide. From its inception, the motivation behind the company’s “one solution” technology platform has been to help clients manage and grow their businesses with minimum hassle and maximum efficiency. The Interactive wealth servicing software solution combines Portfolio Management, Financial Planning, Customer Relationship Management (CRM), Back Office Services/Reconciliation, Client Access Portals and Rebalancing. For more information, please contact….Linda Grace (linda.grace@iassoftware.com).